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Marketing Strategy of the Year sponsored by Ginsters
The judges will make this Award for a specific marketing campaign that has achieved high levels of commercial success for the relevant product or service. The judges will be looking for innovation and a clearly expressed and articulated objective led campaign strategy leading to measurable business results.
From its base in Callington, Cornwall, Ginsters has grown to become a £200 million national brand leader with over 700 staff. Ginsters has a policy of sourcing its fresh ingredients locally wherever possible, as featured in its award-winning 'Real Honest Food' campaign on national TV, press and radio.